Artists bring something rare and beautiful to the world. Their work impacts people deeply and makes it a more beautiful place.
BUT artists have long struggled with how to blend their trade with commerce. Art (and especially worship) is NOT about the money, but it has to be SUSTAINABLE in order to keep influencing culture.
"Starving artists" no more.
With the tools available to our generation, it's about time that day is over. We have more than enough resources at our fingertips to make it easy for others to buy our work, connect with us on a personal level, to partner with other artists, organizations & ministries - and join us in the adventure of life and love.
Land bookings, get donations, make sales, and build relationships with your site...
We know - because we are artists ourselves. On nights & weekends, my husband and I are musicians and worship leaders in our region. And we've had years of experience working with artists - promoting, teaching, training, supporting and marketing them. Our company serves authors, musicians, filmmakers, and worship artists like us...Austin author Miles O'Neal, Creative Arts Ministries in Sydney Australia, and even VIP artists who you'd easily recognize.
My husband & I just released a single, lyric video and overhauled our website www.wilandpage.com - and with our experience, felt it would be a great opportunity to share with other artists how to build a website that will help them get bookings, land donations, sell their work, make friends, and drive traffic to their social media feeds.
Essential elements for an effective artist website:
We're trusted by international ministries, artists, businesses, and organizations - and we'd love to show you EXACTLY what we're doing to make simple, effective websites. If you need a little help or direction, this post is for YOU.
Get out a pen and a piece of paper - take some notes, and use this site as an example as you build or overhaul your own. Many web-builders and websites offer these capabilities - Don't build a site without these key elements!
1. Make a bold first impression.
To make a great first impression, make your front page attention-grabbing and bold. It should be uncluttered and easy to navigate.
Start simple: Incorporate a few, essential elements to clearly communicate clearly about who you are and what you bring with your artistry:
You and your art bring something different to the table: Highlight that with a short snippet or statement so those that book you will have a way to distinctify you from other arists in your genre or trade. (See the tagline below our names on our website.)
Less is more: Try using a single, large, high-quality image as a background. (Note: Make sure you have rights to this image - don't use something that you downloaded off of the internet for free! Pay for your image - it's worth it!)
A simple navigation bar.
Links to your social media.
Other artist pages CAN have more information & features - but it should be strategically SMART. We have designed pages for our friends that are more complicated than this, but the key is that every element and feature we added was strategically SMART.
If you're not a professional, we urge you to KEEP IT SIMPLE.
2. Sell your work.
Include a page to sell your albums, books, or art. Make it simple, clean, well-organized, and product-focused. You'll find that you'll get more of what you want - if you offer LESS clutter and MORE of what your fan following desires.
3. Stay connected to your fans and visible on the web.
One of the key components of a website is that it should be easily found. There are MANY factors that play into this - but one thing that you can do that's good for your search engine visibllity AND for building a following is BLOGGING.
The static website of the 90s is dead. Artists MUST be doing this to build deeper connections and stay visible in today's digital world.
Show your fans glimpses behind the scenes and embed video and social media clips into your blog posts to make it as interesting and interactive as possible. If you keep your camera phone handy, this isn't too hard to shoot or snap some interesting scenes.
4. Develop relationships.
The only way to create impact is to develop deep connections. Feature a newsletter signup form on your page. This will enable you to stay in touch, build deeper friendships, share sales, tell stories and overall have a better relationship with your following and friends.
5. Allow people to listen or try before they buy.
One of the things you bring to the world is creativity, beauty, and joy. Allow people to experience what you offer without having to buy it first.
People who do not know you will likely not purchase your product unless they have met you personally, heard your clips, seen your work or experienced what you bring. Allow them to do this!
For musicians, this means that you need a website that will allow you to upload audio clips, feature youtube videos, host soundcloud & other band-related feeds. For artists, you'll need to feature a gallery (and don't be afraid to watermark your work). Dancers, include photos and videos. Directors, scriptwriters and crew - you better have video clips of your work or trailers of any upcoming releases. Authors, you'll need a website that will feature excerpts of your upcoming book, photos of you working on your book, and any trailers.
6. Land bookings.
To get bookings or land deals, create a clean and uncluttered contact page. The first contact information should be that of your booking agent or of you directly. Write what you want - ex: "Book me now." above this section. Include a contact form, links to your social media feeds, and donations if that applies.
Make sure you include a well-written bio and a professional photo of yourself - these elements will be KEY in helping others promote your work.
Get a customized help building your website.
Contact us to talk about your website design, album / book cover, social media or marketing strategy for your new release. We're trusted by international artists, organizations and businesses, helping them get in front of THOUSANDS of people. We'd love to help you do the same.
One-hour consultation sessions - 40% off NOW.
Our one-hour consultations are a low-cost way to get a marketing game plan and sketch out a structure for a website. You can ask any question you like - including which web programs are right for you, where to find great images, and how to run social media to get what you need.
These sessions are regularly $75 but are now $45 thru 1/13 for artists.
Did you learn anything new? Please LET US KNOW and share stories of how this information influenced your marketing decisions. Please feel free to share this with other artists who may need to know how to construct their site.