Black Friday & Cyber Monday are two of the biggest shopping days of the year. (#GivingTuesday follows closely behind it for nonprofits.) Now, you can take advantage of these days and SELL PRODUCTS FROM YOUR OWN FACEBOOK STORE.
If you're a small business owner, a company with products, nonprofit or an artist - This is A GAMECHANGER!
I mentioned a few months ago in our Facebook Pages Made Easy course that Facebook had been working on rolling out STORES to connect to business, artist and organization pages. They rolled out to my accounts on FRIDAY, and now the Simply Heaven Team can teach you how to make the MOST of this feature on one of the BIGGEST DAYS of the year for online sales.
We've just set up the store for one of our client pages. Today, we'll walk you through why you should have a store, what you can sell, how to tell if this function is available to you, and take you through the steps of setting up your own store.
Why you should have a Facebook Store:
Imagine that there's a square in your city where you know that 70% of the population passes through on a daily, weekly or monthly basis. People in the square are looking at pictures, talking with friends, making purchasing or donation decisions, watching videos, and engaging with merchants. Companies, artists and nonprofits can set up a booth in this square, advertise and promote their products, and get all kinds of data on their visitors and transactions.
This is no fantasy. It's a global reality: Facebook is it.
70% of adults online are on Facebook. And what's more: Recently, one billion people accessed the site in ONE DAY - marking Facebook as a global destination for web traffic.
Many studies show that fewer clicks to make a transaction can mean a higher conversion rate (or more direclty, more sales). So, having a store integrated into your Facebook page means less work for your consumer to purchase or donate to your organization.
If you are a leader of any kind, these numbers and this kind of traffic is not something you can ignore. Stores are not available to
What merchants can sell:
The short answer is: physical goods. Here's a brief list of the categories in the current menu when you load in products.
Artists can sell their own cds, books and artwork. Companies can sell their own products or the products that are covered by a distribution agreement. Store owners can track inventory, set prices, and detail variants like size, color, model and more.
For nonprofits and those seeking donations, you can use plugins from your websites to push donation opportunities to your Facebook Store. (For example, Wix has a plugin called Easy Social Shop. See how we've done this for our client Blessed To Give Ministires.)
How to tell if YOUR page has this ability to set up a Facebook Store:
If the text "+Add Section" appears in blue below your header image, then you have this capabilty and can set up your store TODAY!
If you do NOT have this capability, there ARE ways to still set up a Facebook Store. Many include website plugins that integrate with the social media platform.
For those with a Wix website, look for a plugin called Easy Social Shop. (Wix is an easy drag-and-drop web editor that is great for beginners and first time website owners.) Click on "Get a Facebook Store" in the lower left hand corner of the product manager window.
For those with WordPress, look for WooCommerce plugins for Facebook that push your store to your Facebook Page. (WordPress is a wonderful, powerful platform. It's state-of-the-art and recommended for those with more experience.)
Special disclaimers & restrictions
Keep in mind that there are special requirements and agreements that you must fulfill as part of the Merchant Agreement.
And once you post images for your products, if you want to throw advertising money behind your posts, the Facebook Advertising Terms all still apply. (These terms detail the amount of text allowed in photos, things that you can/cannot show in images, and more rules that should not be ignored. Admins that ignore advertising rules risk having their privileges revoked.)
How to set up your store
Need more help? These tools can help you get started:
A unique value proposition is a fancy marketing term for what you offer and why someone should by from you in your customer's own verbiage. One of the main reasons why companies and organizations miss out on transactions is because they don't know how to describe what they do. Customers or potential donors are unclear about the organization and it's benefits and quickly move on. We've been writing these for years. Get one of you own by setting up a 1-on-1 marketing session with us here.
3. Take the stress out of social media.
Learn how to manage your page like a social media expert. Get more followers, learn when and where to post, and how to land sales, appointments, donations & more with our online course: Facebook Pages Made Easy.
Get hours of video & audio instruction with slides, and BONUS CONTENT on starting your page, when & what to post, the right mix of posts, tools available to you, where to find great images and HOW TO ADVERTISE - step by step, from beginning to end.This course (Reg. $125) is 50% off ($62.50) NOW through Tuesday at midnight. Buy it here.
4. Take the stress out of social media.
If you're overwhelmed,International ministries and businesses trust us to start AND manage their Facebook profiles. Contact us to inquire about a social media package.
Did this training help you?
If so, please let us know by commenting or sharing this article. We are so excited to help you THRIVE online!