5 Ways to Promote Your Event for Free on Facebook
July 17, 2015
We’re currently developing a Facebook page for an upcoming event called Riverside Worship Festival to be held in the Hill Country this fall. Our founder has been promoting organizations, businesses & artists that work for the greater good for 10 years - and as we’re working, we realized that some of what we’re using to share the event might be helpful to you. If you’re a business having an upcoming event, a MLM having a recruiting party, an artist with an upcoming tour, or an organization with fundraising benefit soon, this post is for you.
Just a note before we begin: If you’re not using Facebook to promote your event, please keep in mind that 75% of adults in our society are on social media. This is too big to ignore! And in a social media world where people are constantly updating their feeds, unless you have a HUGE following, a simple announcement on your personal page is NOT enough to get noticed! In a society with so much competing for our time & attention, you must share relevant information, benefits & why someone should come to your event.
Here are 5 things you can do to promote your event, get noticed, get more attendees & resources for your vision & mission.
(1) Create a Facebook Event / Invitation
Facebook event invitations are custom invites you create within Facebook. It's like an Event Brite or Evite invitation. When you first login to Facebook, there is a red calendar icon in your left hand panel. This will lead you to a new page. A blue button that says “create event” should be in the upper right hand portion of the page. Click it. Enter the time, date & details. Make sure you cover basic information in the description as well as a brief note about the speaker (if applicable), what benefits people might expect from coming, and if guests need to bring anything or pay for a ticket. Be sure to include your website (if applicable) in the description as well.
Below is the one we created for Riverside Worship Festival.
(2) Create a custom hashtag for your event.
This is called SOCIAL media for a reason. People WANT to interact, contribute, engage & share what they experience. When people use a hashtag in their posts, all of the photos, quotes & posts are linked together through the hashtag. Anyone can search for that hashtag in the Facebook toolbar and find content linked to your event. Usually a brief combination of the subject matter and place are a good start to building your own. In your event invitation, be sure to encourage people to share their experiences by including your custom hashtag in anything they post to their own feeds.
We created the the hashtag #riversideworshipfest and will be using it to encourage others to share as we talk about and prepare for the event.
(3) Ask influencers to help share the event & invite friends.
Influencers are people who have their hand on the pulse of what’s going on in your community. They have large networks, are active in social media & contribute to communities usually through relationships or products and services. Look for people in your group who have lots of friends & find social networks fun.
(4) Find relevant Facebook groups in your area & subject matter.
There are already people in your area or the area where you’re going that are interested in your subject matter. Go to your search bar in Facebook and type in your city & subject matter to locate them. Many of these are closed groups that require you to request to be admitted to the group. However, once you’re admitted, begin building relationships & share your event.
BEWARE: People can smell a sales pitch a mile away. So if you’re committed to relationships, this is worth it. Go into the groups with a heart to serve others. Businesses: Generally speaking - Stress relationship first. Don’t proposition in your first or second Or THIRD posts in the group. Develop relationships first!
We did #3 (encouraged key organizers of the event to invite their friends) and #4 (shared it in relevant groups) and were able to get this event in front of 2,000 people in a little more than two weeks!
(5) Create an official Facebook Page.
If this is a big event (more than 500 people) or you anticipate it becoming an annual event, create an official Facebook page. This is a great way to develop awareness year round, make quick announcements & updates without having to change the website & thank volunteers & attendees quickly.
(6) Create or find quote graphics relevant to your event and share them on your Facebook page.
Create some quote graphics that highlight the core of the event's beliefs, subject matter or personality. For this worship event, we asked the organizersfor verses that encouraged them or highlighted worship. We created these graphics to share on Facebook (and coordinating ones for their Twitter & Instagram feeds).
We're a design group - so we use PhotoShop for our clients, but if you're just getting started, you can find many quote graphics on Pinterest. (Be sure to give credit to the artist or where you found it. Stealing is not good businessl!) Or if you're ready to design something yourself, you can start by using a program called Canva.com. It's online, free, and comes with many tutorials.
More to Come:
This event is still a few months away - so check back for updates to this post. And stay tuned for an upcoming audio blog & product: "Facebook Checklist for Event Promotion".
Our audio recording & checklist will have feature additional tips, resources, how-to’s, and useful details for getting more attention, attendees (& ultimately resources) for your next event.
Do you have an event that you need help promoting?