One way to develop relationships, boost business & serve your customers or audience using social media is to make an appealing offer using your Facebook page. This highlights a particular product or service at a particular price for a limited time to serve your customers or community.
Here's how you can create a Facebook Offer from your Business page:
1. Put your customers first.
Put your client first! Sit down and think about what your audience or customers need. What can you offer them at this time of year that might be useful or helpful?
Here's a recent example that we worked on with Independent BMW & Mini shop Munich Automotive in Austin, TX:
Hot summer months mean upcoming family road trips & traveling in business suits in the sweltering heat. Having lukewarm A/C in Texas can be miserable! So, they wanted to make it easy for new & current clients to be more comfortable in the car. They settled on offering their clients an A/C scan at an exceptionably reasonable price. Once they settled on the deal, we were ready to make an offer & share it with the public.
2. Click on the green "Offer/Event+" button in your status update bar.
From your business or professional page, click the green button that reads "Offer,Event+". (This is not an option from your personal page. It MUST be a business page.) A new window will appear that will allow you to type in the details of your offer.
3. Write a catchy headline.
6 words or less. Short. SImple. Catchy. Most people are already engaged in an activity online. You need something to catch their attention & break through the clutter!
In this case, Munich's discount made for a very attractive offer - Highlighting the percentage discount of their services makes for a great headline to reach their busy audience.
4. Include a clear deal & call to action in your description.
Immediately tell your customer what they need to do to receive your offer. Don't assume that your reader will automatically know what to do! Tell the client to visit your website, purchase the product or to call to book an appointment. Make it easy for your audience to receive what you've worked to provide. In Munich's case, we provided the phone number in the offer to save customers time & effort.
5. Include an eye-catching graphic.
Choose a high quality or high resolution image to pair with your text. Ideally this should be an image that shows the product in its peak state. It's not something you should download from google unless you have permission from the author. (You should own the rights to the photo. Don't swipe - you can get into big trouble!) The photo should be 1200 x 628 in dimension, and you can overlay two lines of text to reinforce your offer or headline using a program called Canva.com (if you don't have a professional graphic designer or PhootoShop program). Make sure that the text is clear & easy to read on top of your image - and if possible, include your logo to build trust. We did all of these things for Munich to make a clear, uncluttered visual for their audience.
6. Choose an end date.
Promotions are like stories - they have to have a clear beginning, middle and end. They're most successful when they're offered over a short period of time and synchronized with your customer's needs & your business goals. Shorter promotion periods typically yield higher and better results. (The longer we make promotion periods, the more likely we are to get lost in the sea of information - Just think about how many of us delay our taxes! We know about them all year, they come at the same time every year, and yet every year, millions of us file for extensions - because the responsibilities in daily life feel more immediate.) If we truly want to serve our customers, we have to keep this in mind. Determine what works for your business & customer. It's all about relationship. If you're new to making deals - try a period of a couple of weeks. Experiment and see what works for you & your audience.
7. Pin your post to the top of your business page.
Make sure that your post is something that the customer sees when they first come to your page. Pin your post to the top of your business page. Pinning a post to the top of your business page will allow customers to see this post first. Click on the upside down ^ sign in the upper right hand corner of the post. Choose "pin post" - and a yellow ribbon will appear on the post to indicate it has been pinned. Even though you continue to update your timeline, this post will be the first post on your time line & the first one that your customer sees. You can always unpin this post when you are ready to make a new deal or have a more urgent announcement later.
8. Boost your post.
Part of smart business is engaging new people with a product or service. Share this on your other social media feeds. Invite (relevant) friends to share it. And Ideally, set aside a small budget ($5 per day) to share your offer to a wider audience. Click the blue button "Boost Post" and select the area of your operation or ideal market (with age & interests).
9. Combine this with your other efforts - Share it with all your social media channels and send the same offer to your HTML email database.
Your warmest customers are the ones who already do business with you! Share this offer with them - and be sure to thank them for their business.
So now it's your turn to share:
What did you find most helpful about this article? What questions do you have? Are you currently doing this? If so, share your results! We'd love to hear what you're doing and how you think it works for you!
We support the visionaries who are making this world a more beautiful place through their businesses, nonprofits, ministries & artist platforms. If you need help making the most of your social media, graphic design, web design or branding, please contact us at www.simplyheavenaustinwebdesign.com.